Last week, one of my favourite bloggers closed down her blog. With literally millions of other blogs out there you would think OK, plenty more fish in the sea, but I was surprised at my reaction.
I have never met this blogger yet when I read her final post, I felt incredibly sad, deflated and a little bit lost.
Blogging is a funny old thing. I spent the first year being incredibly secret about the whole thing and even now I don’t share it on my personal Facebook (unless I drop a bollock and do it by accident!) so most people would have no idea that to people inside a computer I am “Twinderelmo” But my own blog aside, you invest in a blogger. The last few months I’ve dropped off a little, but I love nothing more than reading a new post or finding a new blogger. I get drawn in and find myself going through their archives wanting to learn more. You see their children grow Infront of you thanks to Instagram and YouTube, you share their highs and lows, your heart breaks as they pour their hearts out, and if they’re really awesome you even subscribe to their mailing lists to make sure you never miss a post (I only have a handful of these subscriptions!) You really get to “know” them; warts and all. You build a friendship based on tweets, blog comments and Instagram likes. You connect with others who have similar likes and dislikes, those with the same sense of humour and ones who have the same outlook and walked a similar path.
These people become your friends.
To non bloggers this can seem weird. Online friends? Surely they must be 70 year old pervs sat at home in their pants eating ice cream all day, not who they say they are. But cynicism aside, you become attached to people and when they go – they leave a void.
The blogging world seems somewhat different when someone who you admire and respect goes. For every genuine awesome blogger who leave, it seems like five blaggers jump in. I totally get that blogging gives you the freedom to write and be whatever you want to be, but are we becoming so diluted? Afraid to write what we really want as it is not seen as “PR friendly?” I know I got lost in that world in the summer and became lost in a world of being something I’m not.
As an honest, from the heart blogger leaves the bubble – I ponder. Ponder if bloggers who write true gritty honest pieces are being replaced by sponsored content and perfect polished blogs where everything is wonderful.
Blogging has given me more than I ever thought but the friendship side is without a shadow of doubt is the best. I didn’t think I could get so attached but blogs have replaced newspapers and magazines and I for one, really am sad when a favourite shuts up shop for good.