“Holidays are coming”
Now. Before we start, I realise the title mildly infers drug use at Christmas (let’s hope to god that no one finds this blog post in a google search of “top ways to get off your tits at Christmas”) But what I actually mean are adverts now the benchmark of when Christmas begins?
Facebook has been littered with statuses screaming “Just seen the coke ad, it’s officially Christmas” You can almost hear the loft door being unlocked and the Christmas tree and festive tat being dragged down the stairs. And all this because “Holidays are coming”
When did Christmas become defined by adverts? The John Lewis advert was released last week to a mass hysteria of stock piling £95 Monty the Penguin stuffed animals (slightly baffled by the price tag but I so need one!)
Christmas used to start in December. Opening that number one door on your advent calendar signified to me that yes – this thing is ON. You knew that it wasn’t all that far away. You didn’t have to walk into a card shop a week after breaking up for the summer six weeks holiday to find racks and racks of Christmas cards IN JULY. The December build up was so exciting and yes Christmas adverts were pumping out on loop the same toy or annoying sofa discount adverts (some things never change?!) but it was December so it was allowed.
But with companies all vying to be top dog with the Christmas advert- some even rumoured to cost £1 million to make – does a 60 second advert really encapsulate Christmas? Is it really the true tolling of the Christmas bell and set the presidente for people all over the UK to get the green light on the festive season?
For me – I love Christmas adverts. I totally want a Monty and a bit of cheesy schmaltz never hurt anyone right? But to me it’s just part of the build up and early November is too early for the Christmas bug to set in. And I certainly could never ever imagine sticking up all the snazzy decs and tree now. The thought of having it having round for almost 2 months makes feel a tad nauseous.
For me December is when it all starts. And in all honesty? You can forget your adverts – I’d much prefer a bit of snow come 24th December!
Ps – please send me a Monty. I promise to love him forever and ever.